Miss Clare Young
I receive many marketing emails – and for once, the one from Stoneworks hit the spot! Our best form of Marketing at St John's College is definitely our students and parents – we receive so many enquiries and visitors through word of mouth recommendations, and referrals. So for me, using parents to help us promote the benefits of an independent school through case studies made good sense.
Working with Stoneworks was easy. After identifying the issues we wanted to address and selecting the case study subjects the interviews took place. The results were excellent: the articles were very well-written, and each told a personal story that many other parents will relate to, I'm sure. The photographer was so friendly she had all the pupils in fits of giggles – making for wonderfully natural photographs, which complement the case studies perfectly. I now have five real-life case studies that I will use to help promote our Junior School, and next year I will be looking for volunteers in our Senior School